French firm challenges Broadsoft unified comms in UK

UK telecom industry’s Justin Hamilton-Martin is in charge of UK business development for French firm Centile as it looks for a stake in the UK. French comms specialist Centile Telecom Applications, a developer of unified communications solutions for operators and integrators, has announced expansion plans for the UK market.  This includes growth and development focus through industry veteran Justin Hamilton-Martin, to act as UK Business Development Director and work with telecom service providers and resellers.

Telephony systems provider Centile supports approximately 100 service providers in 20 countries with its advanced unified communications, IP Centrex and fixed mobile convergence products.  Today, approaching one million worldwide people make voice calls supported by Centile, independent of any service, device or network. 

Says Justin Hamilton-Martin, “Centile offers a flexible and highly profitable alternative to the likes of Broadsoft. The time is right for a challenger brand like Centile to grow in the UK and customers will receive the support they need to make this happen.  As well as carrier-grade telecom dedicated instances of Centile’s Istra platform, we will also be introducing a ‘Platform as a Service’ (PaaS) offering in the UK - based on the already successful template developed in France.  This will create an entry-level solution for companies new to hosting IP Centrex services, where they don’t want to run their own data centre assets or employ in-house technical expertise in this area.”

Service providers will be able to bring their own carrier SIP trunk relationships and data networking partners when they migrate to Centile’s Istra Cloud PaaS.  The Centile platform allows them to create their own service bundles and due to the way IP Centrex is structured, they can anticipate higher profit margins when compared to other solutions or in house development costs, it says.

Adds Bertrand Pourcelot, Director General at Centile Telecom Applications, “The UK currently accounts for about 10% of our global revenue and we see huge potential to grow that.  We want to help our customers grow, not to become a service provider ourselves.  We also focus on our ecosystem, of finding great technology partners and making our open API available.”

Hamilton-Martin brings extensive experience in the telecoms market, including CEO roles at service providers 8el and Ultracomms, numerous consulting projects and selling wholesale services.