HPE builds out partner scheme for hybrid, data and incremental revenue

HPE has boosted its Partner Ready program with enhancements and new suite of digital tools and content to create new opportunities for partners in high growth segments in Hybrid IT, Data and Analytics, and Edge Computing

New channel competencies and partner resources aim to make it easier for partners to position and sell the HPE portfolio spanning hybrid and edge solutions. At the Discover event this week, HPE also unveiled new HPE Pointnext services that partners can leverage to grow incremental revenue streams, plus a suite of digital marketing resources to help partners drive demand and build pipeline in today’s digital world.

Expanded Partner Ready Competencies include a broader set of hybrid IT, data and analytics, and Intelligent Edge solutions built on HPE infrastructure. These pre-packaged solutions aim to help partners deliver new technologies faster and with reduced cost for customers. Partner Ready Competencies – a framework of refined expertise around clusters of select HPE solutions – now include Rapid Provisioning, Enterprise Private and Hybrid Cloud and Private Cloud Express; Data Management and Analytics with SAP HANA; Mobile First Campus and more.

To support partners in the sales and support of these competencies, HPE will offer an expanded set of partner enablement assets, including reference architectures, solution guides, customer presentations, and quick reference cards.

A new Silver Data Centre specialisation reduces partner training time from nine days down to five days, while empowering sales sell across the HPE portfolios including Arista, SimpliVity and Nimble.

To help partners adapt to the realities of building pipeline in today’s digital world, HPE has introduced the HPE Partner Ready Digital Marketing Program. The program provides a suite of channel marketing offerings including resources, tools, content, campaigns, and education that enable partners to increase their digital marketing proficiency, better connect with customers, and increase their pipeline and revenue.

“Every day I meet with partners to hear their feedback and perspective on how we can continue to drive the value, resources and expertise they and our joint customers have come to trust and expect from our company,” said Denzil Samuels, Senior Vice President, Worldwide Indirect Sales at HPE. “The latest updates to our industry-leading Partner Ready program and the new digital marketing program reflect our continued commitment to deliver the solutions that speak to the needs of our partners and set them up for success.”