intY expands cloud distribution east and west
European cloud distributor intY has revealed plans to "triple" its US partner network over the next 12 months as part of it global growth strategy. The company also plans to expand into the Middle East and Africa.
The firm has established vendor partnerships with the likes of Microsoft, Symantec, Acronis and BitTitan. All of these services can be accessed via intY's self-service portal CASCADE.
As part of the US growth strategy the firm will expand from its current base in Seattle to a brand-new operation in Utah. This move will allow intY to "significantly strengthen" its sales, marketing and support capabilities, said the company, affording it the necessary infrastructure to on-board new partners and resellers in the most effective manner. Geographically, the enhanced capacity will also allow intY to access the wider US market, as opposed to the current north-west region which has been intY’s primary focus until now.
Craig Joseph, chief operating officer at intY, said it won’t just be its US reseller network that will benefit from the expansion either. “The increasing availability of cloud is breaking down barriers and because of this resellers are needing to support relationships within a number of territories including the UK, US and mainland Europe. Typically, managing this geographical spread of customers requires multiple service agreements, but because we have relationships in place amongst all three regions, this pain-point is instantly removed as our resellers can service those customers through a single relationship back to intY. We will also be looking to expand this in the future to include the Middle-East and Africa."