Ruckus promises profits from restructured channel programmes

Now owned by Brocade, Ruckus Wireless has simplified its channel partner programmes into two tiers with the aim of better "incentivising" partners. The new approach also offers partners an opportunity to increase their profitability "by 40%" when they sell wired and wireless products together. 

"The simplified programmes allow the company to re-invest in channel and solution provider partners by making it easier to identify high achieving partners," said Ruckus. "In addition, the programmes give distributor and solution provider channel partners the opportunity for increased profitability with access to Ruckus’ wired and wireless products, enhanced sales enablement tools and visibility into customer leads and requirements."

To add to its current hospitality and MDU (multi-dwelling units) specialisation programmes, Ruckus is also introducing channel programmes focused on smart cities, large public venues (LPV) and education to "recognise and reward partners that offer unique capabilities".

“As a company fully committed to the channel, we understand our success is determined by our partners,” said Ian Whiting, chief commercial officer, Ruckus. “Since day one we’ve never competed with our partners, unlike competitors. With a comprehensive wired/wireless portfolio, partners have an opportunity to increase their profitability by 40% when selling these products together."

The smart city and LPV specialised programmes are available now. The simplified partner program, along with the specialised education programme, will start in the first quarter of 2018.