If cloud was a wave, AI is a tsunami
AI is redefining the landscape faster than cloud computing, and for MSPs it brings both once-in-a-generation opportunity and existential risk.
Features
Talking Channel with Coro’s Joe Sykora on lean IT, simplicity and expansion
With a 100% channel-first strategy and a growing EMEA presence, Coro believes the timing is right for partners to take a closer look.
Supplier competition is vital for MSP growth
From Broadcom’s overhaul of VMware, to AWS’s eroding dominance under pressure from sovereignty demands, to a fragmented cybersecurity market primed for consolidation.
MSP lone wolves risk being left behind
With peer-group members growing 20% faster and earning 28% higher margins, community is fast becoming the dividing line...
Talking Channel with SentinelOne’s Melissa K. Smith on purposeful innovation
With revenues approaching $900 million and over 85% of its business transacted through partners within a lean-but-scalable operating model, SentinelOne is quietly becoming one of cybersecurity’s most influential players.
Talking Channel with Sophos' Chris Bell on openness and frictionless commerce
Chris Bell, SVP of Corporate Development and Channel at Sophos says openness, 'big-D big-R' MDR, and frictionless commerce will shape the next era of cybersecurity partnerships.
Talking Channel with ThreatLocker’s Danny Jenkins on growth and hands-on ethos
IT Europa sits down with CEO and co-founder Danny Jenkins to discuss ThreatLocker’s growth journey and why he’s resisted distribution norms.
Who’s Next? Why every MSP owner needs a "Succession" plan
They say death and taxes are the only certainties in life—but for many MSP owners, there’s a third inevitability no one likes to talk about: the day you step away from the business.
‘Talking Channel’ with… Distology’s Hayley Roberts on strategic plans and smarter distribution
As cybersecurity becomes ever more complex and critical, distribution models are also evolving. IT Europa sits down with...
Consumption-based pricing makes storage more strategic — not less
Eric LeBlanc, GM ARTESCA and Channel Chief at Scality explores storage pricing transparency and the rise of utility-like...
AI-sier Said Than Done: Why Tech Alone Won’t Deliver AI Success
Mark Bateman, Vice President Sales, Global Channels – Spirent says AI adoption isn’t just about acquiring the latest...
Boxing clever to manage EUC as market shifts
Tom Holland, ControlUp’s Chief Revenue Officer, looks at the revenue-generating opportunities for the channel as Citrix...
Roads? Where we’re going, we don’t need roads….
For this month’s news digest, we focus on distribution and its ongoing evolution from box-shifting to the rise of...
Bridging the budget gap with technology financing
Martin Ardern, ICT Sales Director at Shire Leasing, shares how innovative finance solutions empower MSPs and VARs to...
Understanding the EU Digital Product Passport mandate
Lars Rensing, CEO of Protokol looks at the Digital Product Passports and what they will mean for partners selling ICT...