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Curvature wants to double UK channel for white label services

Curvature, a provider of third-party maintenance, network and data centre IT lifecycle services, has announced an increased focus on channel partner expansion across the UK. It wants to double its channel with white label services.

“We are encouraging partners to offer our highly profitable professional services to increase incremental value, standing and footprint within their existing customers. Using Curvature, partners can now confidently and expertly offer ITAD, Remote Hands, IT Discovery and Third Party Maintenance services.” noted Christo Conidaris, VP Sales EMEA, Curvature. “Our 2020 plans include a doubling of our UK partner base by allowing partners to front and extend service offerings to customers but without incurring the overheads of their own PS group, with engineers guised as their own, if partners elect. By offering additional services to their key customers, resellers can get even closer to helping the end user reaching their core IT objectives outside of just selling hardware.”

In the past year, Curvature has invested in a dedicated Channel Management Team based in London to focus and build the UK Mid-Tier channel. It also has a new Partner Portal that offers deal registration, sales tools and industry trends within an app interface for a one stop channel portal and end user need identification tool.

Ricky Patel, Channel Manager, UK and Ireland, Curvature: “We’re really making headway as we help partners explore new avenues to create margin and inherent value. From joining partners on one-off projects that require that extra resourcing to ongoing complementary partnerships adding value within enterprise accounts, we are helping partners morph and power through these uncertain times and volatile exchange rates that impact IT spend.”