Distributor Tech Data now has a mobile-optimised version of its InTouch ecommerce site, with access to real-time product information, availability and pricing to resellers’ smartphone and tablet screens. It comes with all the core functionality of InTouch and the aim is that resellers can use it to interact with customers and open up new opportunities.
Importantly, a new ‘invisible pricing mode’ feature allows products to shown on the screen of a smartphone or tablet without displaying the price. And for the first time ever, a limited version of the site (without price or availability) will be visible to everyone. This means it will not be necessary to have a Tech Data account or log-in to see product details, so resellers and customers can get a quick snapshot of products at any time.
Resellers can access all the main functions of InTouch on the mobile version, such as product search and information, ordering and tracking. They can also use the desktop and mobile sites in tandem, transferring a shopping basket from a mobile device to a team member in their office to maintain centralised control of purchasing.