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Adaptive in brand move to insights

Adaptive Planning, a specialist in cloud-based business analytics solutions says it is celebrating exceptional growth by changing its brand to Adaptive Insights.

Adaptive Planning, a specialist in cloud-based business analytics solutions says it is celebrating exceptional growth by changing its brand to Adaptive Insights. The new name and brand reflect Adaptive’s broad and innovative product suite as the company expands its customer base , it says.

“Adaptive Insights signifies the tremendous progress of our company and our dominance in the market. While ‘Adaptive’ represents our brand equity, ‘Insights’ points to the benefits that we deliver. The Adaptive Planning product brand that customers know and love still remains, yet we have catapulted past our original planning solution to provide a complete, integrated corporate performance management (CPM) and business intelligence (BI) suite,” said John Herr, CEO, Adaptive Insights. “Whether companies are currently using Excel or legacy software solutions, Adaptive’s powerful yet intuitive solutions provide finance and management teams with new insights to accelerate growth and drive success.”

The new brand announcement follows an exceptional year full of customer, product, partner and operational wins, he says, capped off by a very strong fourth quarter of 2013, with 90 percent year over year growth in new software bookings. The new brand comes as Adaptive aims to deliver on its strategy to address the planning, budgeting, forecasting, consolidation, analytics, and reporting needs of mid-sized and enterprise organisations around the world. The new logo and colour scheme communicate the company’s "bold, highly differentiated solutions"

“Following a spectacular Q4 of 2013, we are excited about the accelerating growth and momentum heading into 2014,” added Herr.
Amidst the new brand, Adaptive Insights is experiencing "exceptional momentum including customer and product expansion, partner success, new funding and executive hiring," he says.