Cloud DR vendor Druva is signing up more MSPs in Europe as local public cloud services are coming online. With a background in enterprise mobility and data centres, the new channel interest is in the UK and Benelux. Using Druva’s PartnerSync programme and MSP management service, the new partners will offer data protection and governance services for their customers’ mobile and distributed data, including data hosted in cloud services such as Office 365.
Druva has also launched a dedicated partner portal for MSPs alongside a new management platform for running converged data protection services for customers based on the public cloud. Working with MSPs, Druva aims to offer data backup and governance services using Amazon Web Services and Microsoft Azure.
“The focus is the public cloud with the likes of AWS and a concentration on expanding in UK&I, DACH, Nordics, Benelux and Iberia. The channels are all different: some are cloud specialists, others are traditional resellers with growing MSP business, but there is no one vertical market. Some have offered disaster recovery and protection, but based on servers; they have nothing for end users with tablets and phones. Druva has always had a strong mobile story and data protection requirements are evolving as companies make more use of cloud computing and employees seek to work where it suits them to be, rather than solely in the office. This means that traditional data protection tools are no longer fit for purpose,” says Rick Powles, Vice President EMEA at Druva.
“Providing a comprehensive data availability and governance solution for customers can help MSPs fill the gaps that are developing in their customers’ data protection strategies. Druva is not just about protecting end-points, but apps should also be protected.” His plan is to take the dr proposition to “different markets by taking to different people,” he suggests. It is not just the data centre manager who is the target, HR and finance departments are also in the frame.
Part of this model means that the Druva offering can be positioned on cost as well as coverage. It should be cheaper to run on AWS, he says, as well as appealing to the household names as customers who are already running it on AWS.
The new partners include LAN2LAN, an infrastructure and networking specialist, with customers including the John Lewis Partnership, Virgin Trains, Balfour Beatty and GDF SUEZ Energy International. Oriium, another new partner is a service provider offers a range of services to partners including disaster recovery, business continuity and infrastructure as a service. In the Netherlands is has named AnylinQ, a data management consultancy based in the Netherlands and managed services specialist.