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HPE launches new Greenlake as-a-service for service providers

Hewlett Packard Enterprise (HPE) has announced GreenLake Flex Capacity for partners, here at its 2018 Global Partner Summit in Las Vegas. The new offering makes it “easier and more profitable” for partners to sell the on-premise consumption solution, it says..

It has also introduced enhancements to its HPE Partner Ready Digital Marketing Program to help partners “improve their marketing and increase sales”, said the vendor.

Customers increasingly want to pay for the infrastructure they consume each month, allowing flexibility to scale up or down as required, while avoiding capital expenses. HPE is introducing its new offering for channel partners to help customers adopt a pay-per-use model and access new on-premise technologies - such as software-defined infrastructure, all-flash storage and private clouds - without a significant up-front investment.

HPE GreenLake Flex Capacity for partners enables system integrators, resellers and distributors to deliver flexibility directly to customers, the supplier said. The offering for leading products and services features configurations that are pre-defined, pre-approved and price-banded, so they are easy to quote and sell, as a result of users being able to understand them better.

The solutions are designed to “empower partners” to earn increased margins and enable them to build a revenue stream with a projected 25% year-over-year growth rate, HPE promised. And in support of advancing the digital proficiency of its channel, HPE has announced new education offerings and a personalised digital marketing assessment to help partners improve their marketing and sales effectiveness.

“We are laser focused on bringing the best innovation to our partners so they can capitalise on market disruptions and grow profitably,” said Paul Hunter, HPE worldwide head of partner sales. “Through our product and services portfolio and channel programmes we will help partners succeed in today’s fast-paced technology environment.”