Lenovo

For today’s Managed Service Providers, growth is no longer guaranteed by technical competency alone. As pricing pressures rise, customer expectations shift, and AI-driven disruption accelerates, MSPs are being forced to redefine what value really means. That was the prevailing insight from a recent IT Europa roundtable in London, hosted in association with Lenovo and Intel

Innovation is crucial for continued MSP growth, according to Lenovo UK&I’s Strategic Partnerships Leader Larisa Lucaciu, who extols the power of partnerships when embracing change. 

At a recent roundtable in London, hosted by IT Europa in collaboration with Lenovo, MSP thought leaders explored innovative strategies for protecting profitability and capitalising on the myriad opportunities presented by emerging technologies

Enterprises are increasingly preferring an OPEX-based IT model over CAPEX. In fact, Deloitte estimates that 87% of organisations are consuming more than half of their enterprise IT as-a-service, citing predictable costs, access to more innovative technology, risk mitigation and the time and resource freed up by outsourcing IT expertise as the central benefits

At a recent roundtable in London, hosted by global technology provider Intel® and PC maker Lenovo in collaboration with IT Europa, industry leaders shared insights into the evolving role of MSPs. Discussions centered on the integration of AI services and the challenges of educating clients about AI, the significant shift toward public cloud adoption, and the strategic importance of edge computing. These topics highlighted the adaptability required of MSPs as they navigate new technologies and evolving market demands.