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Snom hires new channel manager

Snom hires new channel manager

Telecom systems provider Snom has appointed Steven Try as a channel manager for the UK and Ireland. He will look after mid-level resellers.

His appointment expands Snom’s UK-based channel management team. He joins Lee Underwood, who has been part of the team since 2019. Underwood’s primary focus remains on working with Snom’s distributors and platform partners, as well as its largest resellers.

Try has worked in the telecoms industry for nearly 20 years, starting out at Alcatel-Lucent before spending time at Avaya, Panasonic and – for the past three years – with a Titanium 3CX reseller. He has plenty of experience with connectivity, mobile phone contracts and managed services.

“Snom is synonymous with quality and this is something I value – I need to believe in a product in order to successfully communicate it to customers," said Try. “Snom UK wants to have the market penetration it has elsewhere in Europe. We’re aiming to become the vendor of choice for resellers who have multiple handsets in their product portfolio."