US-based Pendo opened a UK office in Shoreditch, London on 5 March 2019, its first European office. Founded in 2013 in Raleigh N.C. and backed by Battery Ventures, Spark Capital, Meritech Capital and Sapphire Ventures, Pendo has raised $106m so far. Pendo offers a product experience platform—also known as a product cloud—that provides user insight, guidance and communication to digital product teams. The company has 850 customers globally—over 40 in EMEA—including Marketo, OpenTable, Zendesk, Salesforce, Coupa, BMC, and Sage.
The company also announced highlights of its fiscal year, which ended 31 January 2019. Revenue grew 130% during the year, as the company headcount reached 300 people in offices in Raleigh, San Francisco, New York and Herzliya, Israel.
With the Pendo product cloud, product, customer success and growth marketing teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app—all without requiring engineering resources. Customers simply install a line of code in a web or mobile application and begin understanding user actions in their software, it says. By pairing insights from user behavior with in-app guidance and communication, software organizations may increase user engagement, improve onboarding and retention, and ultimately make better products.
Pendo has ambitious plans for growth in Europe, the Middle East, and Africa with goals to triple the customer base this year and count 400 customers in the region within three years. It has hired software industry veteran Perry Gale as its EMEA managing director, and relocated a small team of US sales and customer success team members to establish the office in Shoreditch. The company plans to end the year with a team of a dozen in London.
"As a global center of business, and a hub for B2B software companies, London boasts the largest and most diverse talent pool in Europe. The people who live and work here hail from around the world. They speak multiple languages and have connections across Europe and the Middle East," said Todd Olson, Pendo CEO and co-founder.
