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Westcon on Avaya partner recruitment drive in Ireland

Westcon has announced a new partner recruitment drive in Ireland for the resale of Avaya Cloud Office by RingCentral solutions. Westcon is now a master agent for the unified communications as-a-service (UCaaS) platform across Europe, with Avaya joining forces on the technology with RingCentral last year.

Avaya Cloud Office by RingCentral was launched in the UK channel this June. The technology enables voice calls, team messaging, meetings, conferencing and file sharing. As European master agent, Westcon says it has recruited and enabled a UK-wide partner base with free sales and technical training, marketing assistance and legacy user migration campaigns.

“The master agent opportunity for UCaaS is compelling to VARs and consultants of all types, not only those with voice backgrounds, as it requires only opportunity qualification and delivers monthly commissions for the lifetime of the customer contract to the partner,” said Westcon.

Antony Byford, managing director of Westcon UK and Ireland, said: “Avaya Cloud Office represents a solution that is best in class, delivered by two of the most respected names within unified communications. Both vendors are built on a strong brand legacy that continues to grow.

“The technology presents a great opportunity to serve the advancing needs of the Irish market as it moves towards cloud-based UC, our on-boarding programme will make it easy and profitable for partners.”

Aidan Furlong, general manager of Ireland at Avaya, said: “As a strategic distribution partner of Avaya, and having already established a partner base for Cloud Office in the UK, Westcon will help Irish partners and customers realise the benefits of this new solution. Westcon’s long-held relationships within the market and the value it brings to its customers will help us drive adoption.”

This July, Westcon secured an EMEA distribution agreement with Ping Identity, the identity and access management vendor.