A day after announcing a deal to buy IoT-related industrial tech consulting firm Cimation, Accenture has announced it's buying Boomerang Pharmaceutical Communications, a Swiss online ad agency focusing on pharma, biotech, and medical device clients. As usual, terms are undisclosed.
Boomerang has been around for 17+ years, has 80+ employees and offices in Switzerland, France, Ireland, and New Jersey. The company will be added to Accenture's consulting arm; its purchase is declared to be "another step in Accenture's strategy of adding key skills and capabilities to deliver end-to-end services, including online promotion, content and campaign management, and marketing execution and operations."
Over the last 12 months, Accenture has also bought Hong Kong-based digital ad agency owner PacificLink, Australian digital design/ad agency Reactive Media, and Swedish digital content/commerce consulting firm Brightstep.