Last updated: March 21, 2017
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Facing CRM systems from rivals
Looking to make their sales and marketing software products stronger competitors to Salesforce and Oracle, Microsoft and Adobe are joining forces to create a shared data format between Adobe's marketing software suite, which the company is re-naming its Experience Cloud, and Microsoft's sales software, called Dynamics, allowing the systems to work together seamlessly.
“It’s going to enable to customers to go beyond the current (software) silos they have to navigate today,” said Scott Guthrie, executive vice president of the cloud and enterprise division at Microsoft, at Adobe’s US user conference.