Advania has acquired The AI Framework, in a move that brings proven AI transformation enterprise and represents a key building block in the company’s strategic transformation into a comprehensive AI services provider in northern Europe.
The AI Framework consultancy emphasises strategic value delivery through actionable roadmaps, responsible data governance, and scalable implementation models.
It was founded by recognised Swedish AI thought leader and influential technology executive Errol Norlum, who is also a highly sought-after advisor and speaker on the future of AI, known for his ability to connect strategy, technology, and business impact.
Henrik Foyn-Laukvik, Head of M&A at Advania explained: “This acquisition perfectly aligns with our philosophy that successful AI transformation begins with strategy, not tools.
“The AI Framework’s proven ability to guide organisations from initial strategy through to scaled implementation makes them the ideal partner for clients seeking responsible AI adoption with measurable outcomes.”
“We've always believed that AI should serve business objectives, not the other way around,” said Errol Norlum, CEO and Founder of The AI Framework.
“Joining Advania allows us to scale this impact while maintaining our commitment to strategic, value-driven AI implementation.”
"We are building something unprecedented in northern Europe — a true AI-focused IT services company that combines infrastructure sovereignty with comprehensive advisory and implementation capabilities,” said Hege Störe, CEO of Advania.
“Our vision is to serve as a unified interface for customers to access and manage multiple AI services, models, tools, and platforms.”
Geoff Kneen, CEO of Advania UK (pictured) added: “The acquisition of The AI Framework is a bold step forward in Advania’s mission to lead on AI not just in the Nordics, but across the UK and wider Europe, this deal delivers proven, strategic AI expertise which we can bring to our clients.
“The AI Framework has a clear track record of delivering AI that works in the real world by being measurable, responsible, and business-led. We will be able to combine their deep capabilities with our own AI, Cloud and Infrastructure services to give UK organisations a smarter, faster route to AI transformation.”
The expanded capabilities will enable Advania to offer clients features including AI Consulting Services; AI Academy; AI Compliance Services; and Subscription-based AI Services.
This comprehensive approach addresses the full spectrum of AI transformation challenges, from initial strategy development through ongoing operational support, while allowing companies to access AI capabilities without traditional complexity and investment barriers.
