Global technology provider Arrow Electronics has announced a new agreement with Broadcom Inc., which sees it become the exclusive cybersecurity aggregator for Symantec’s software portfolio.
The renewed agreement aims to benefit Symantec resellers and European SMB clients across countries in Europe, Scandinavia Italy and the UK.
“This is an exciting development for Arrow Electronics in Europe as the SMB customer segment continues to offer a significant opportunity for us and our reseller partners,” said Eric Nowak (pictured), president of Arrow’s enterprise computing solutions business in EMEA. “We are committed to helping drive continued growth for Symantec by investing in resources that will help our resellers increase their sales of Symantec solutions and equip them with everything they need.”
Under the agreement, Arrow will provide a range of initiatives enabling the cybersecurity channel partner community to receive financial rewards for delivering customer experiences, increasing retention and helping facilitate customer growth.
“Our channel partners will also be able to successfully go to market and provision Symantec solutions in SMB organisations, including those that are new to using Symantec,” Nowak continued. “With the Symantec cybersecurity portfolio, resellers can expect high-quality support, great incentives, value-based pricing and quality engagement to ensure the best possible customer experience.”
With the support from Broadcom, new initiatives from Arrow Electronics include launching a channel partner programme, sales tools, a try & buy programme, and value-based pricing options. Additionally, incentives and deal registration plans will be made available to channel partners to reward growth in the SMB customer segment.
Cynthia Loyd, VP of global enterprise, partner and commercial sales at Broadcom Software, added: “The SMB segment is key for Broadcom Software. We are investing here and providing extensive resources to build trust and confidence in our collaboration, and invite our Symantec resellers to join Arrow Electronics on this journey toward mutual success.”
