Builds on strong local base
Bitdefender, the security software solutions provider, has acquired Profil Technology of France to help build its global presence. The acquisition will be the largest in Bitdefender's 15-year history and it will boost the company's enterprise revenue and strengthen its position in the European and global markets.
Bitdefender's new consolidated positioning in France will help the company grow its share of the French enterprise and consumer markets, with a team of 50 sales and marketing professionals and a French-language support organization.
The business, present in France since 2001, has rapidly become a leading security vendor in retail, claiming a third of cybersecurity solutions purchased in-store by home users in France. Bitdefender also says it protects more than 1 million enterprise terminals across all industries (i.e. public sector, education, health, finance, etc.).
"France is a key focus market for the company's future," said Bitdefender's CEO and founder Florin Talpeș. "By taking the business in-house, we will be closer to our partners and customers and aim to repeat our success story in the enterprise market, and translate the company's technical superiority into a commanding position in enterprise sales."
Bitdefender plans to invest in teams and resources to grow the enterprise business rapidly, and to maintain consumer growth in the French market by increasing the online reach.
Fuelled by innovations in IT security technology, Bitdefender has tripled its enterprise sales in the past three years, targetting hybrid infrastructures. In 2016, Bitdefender established a local presence in Italy and Sweden in an expansion strategy and has seen its partner network membership has more than double in the past two years.