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Canalys' recent poll shows that 59% of channel partners plan workforce expansion this year, with 36% predicting over 10% revenue growth.
Partners, Canalys notes, are focusing on unique value propositions, driving hiring trends especially in consulting, sales, engineering, and technical services.
Rodin Ody , analyst at Canalys, said: “In times of difficulty, specialisation is one of the most important factors for competitive differentiation. This is a primary driver for current staffing level increases.”