Capgemini has announced the acquisition of Rufus Leonard, a London based brand design and experience agency.
The purchase was finalised on 1 June and will enable Capgemini to reinforce its brand design and experience capabilities in the UK.
Headquartered in the UK, the agency has 70 employees and its client base includes the World Wildlife Fund (WWF) and AXA UK. Its expertise is highly complementary and additive to the Group’s design services of frog, part of Capgemini Invent, the consulting firm said.
“Rufus Leonard’s specialism in harnessing technology and design to enhance a brand’s promise will augment our frog offerings in the UK,” said Cyril Garcia, CEO of Capgemini Invent and group executive board member. “Rufus Leonard was a natural fit for us in terms of capabilities, clients and culture. I am delighted to welcome them to the Group.”
As part of the deal, the Rufus Leonard team will become part of frog in the UK.
“Capgemini’s global scale and reach will bring incredible value to our clients. Our people will also benefit in terms of their personal development and career opportunities,” said Neil Svensen, chairman and founder of Rufus Leonard. “We are excited by the Group’s approach to incorporating data into its customer-centric design services, as well as its highly complementary culture and client base.”
