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Centric integrates Amelia AI into customer service portfolio

Centric is integrating Amelia AI into its customer-facing product portfolio


Dutch tech service provider, Centric is integrating an Amelia, a conversational artificial intelligence (AI) into its client-facing product offering. The AI component will be the lynchpin of its expanded portfolio to enhance citizen engagement and communication with local governments.

“Our partnership with Amelia will enable local government organisations to better connect with citizens, through streamlined, automated communications, and boost citizen engagement throughout the country,” said Maarten Hillenaar, CEO of Centric Public Sector Solutions.

“In today’s digital world, citizens expect the same level of service from their local authority as they do from their bank or online retailer. With Amelia, potentially millions of Dutch citizens will now have an unparalleled digital experience for public sector processes and applications,” he added.

Following the successful integration of Amelia in several local government municipalities, Centric plans to expand the technology to all its local government customers, serving approximately 10 million Dutch citizens.

The first phase will be a soft launch in tandem with the digital service “Moving” (eDienst Verhuizen). The goal is for Amelia’s self-learning algorithms to enable municipalities to quickly and easily deploy Amelia as a pre-trained digital civil servant who works collaboratively with existing local government services.