Desktop virtualisation and cloud software services provider Nerdio has just announced “significant updates” to its Enterprise Partnerd Program, while also avowing to take advantage of the “chaos” in the market.
While Nerdio has a fully established partner programme for MSPs that sell software designed to improve the performance of Azure Virtual Desktop and Windows 365 at end customers, its Enterprise channel programme for system integrators - who sell larger numbers of seats at single, big organisations - was less pronounced, partly because the MSP offering was developed first.
Nerdio is currently holding its NerdioCon 2024 event in Punta Cana, the Dominican, attended by 600 MSPs and system integrators. IT Europa asked Nerdio CRO Joseph Landes whether there was any room to start selling performance and cost optimisation software for other major vendors, other than Microsoft.
“We don’t need to now, we are not hearing any demands from our partners,” he said. “They would have to change their workloads and they are Microsoft partners already, so we don’t see any opening. We are firmly in the Microsoft camp.”
Earlier in the week we reported that Landes was touting market and corporate difficulties at both Citrix and VMware as a chance for Nerdio partners to make more money. While Citrix’s problems in the virtualisation space have arguably been going on for the last ten years, the ones at VMware are more recent following its acquisition by Broadcom.
Is VMware a real target we asked? “It’s a great opportunity for VMware customers to re-evaluate their estate. VMware has had a couple of challenges of the last two years.”
Landes said some VMware customers are telling Nerdio it is not their current intent to automatically renew, and they want to take a look at Azure Virtual Desktop.
“The chaos is our opportunity,” Landes said.
Unlike some rapidly growing software companies, Nerdio doesn’t publicly reveal its sales figures, not even the tiniest hint of any ballpark ones.
“We don’t know what the advantage of this would be, we will do it down the line, when there is a reason to do it,” said Landes. Maybe the mystery is working. One MSP partner IT Europa was talking to at the conference said his customers thought Nerdio was a “multi-billion dollar company”, what with the noise they make in the market and their close relationship with Microsoft. But they definitely aren’t.
On the possibility of an IPO down the line, Landes said: “If we keep delighting our customers, there will be options, of course.”
As for the latest Enterprise partner programme updates, the company said in a statement: “Nerdio’s 300% surge in deal registrations over the past quarter highlights a growing demand for innovative cloud-based solutions, and the pivotal role of the channel in helping customers transition from legacy solutions.”
New partner programme tiers are calculated based on a partner’s revenue with Nerdio, certifications and training, and other achievements, and will be rewarded with marketing development funds (MDF), product discounts, and event experiences.
"The Enterprise Partnerd Program reaffirms that partners are a true extension of the Nerdio team,” added Landes. “It not only aligns with our commitment to empowering partners’ profitability goals, but also presents a unique opportunity for co-selling with Microsoft as customers modernise their workforce.”
