Configuration lifecycle management (CLM) vendor Configit is on the hunt for more partners after announcing its Value-Added Reseller Program.
“The launch of this programme marks a key milestone in expanding our VAR and service provider community,” said the company. As part of the recruitment drive, Configit recently signed its first two VARs, “highlighting the market maturity for CLM and the company's readiness to serve mid-market clients”, it said.
Configuration lifecycle management (CLM) is the management of all product configuration definitions and configurations across all involved business processes applied throughout the lifecycle of a product.
The development of the concept of CLM has been prompted by the proliferation of configuration capabilities in different enterprise systems, and a subsequent need to establish a master system of records for product definition logic and configurations, especially for manufacturing companies that rely on business processes related to assemble-to-order or mass customisation.
CLM differs from other business disciplines as it focuses on cross functional use of information of configurable products. Users of CLM include back-office engineers, financial controllers, and marketing and sales executives, among others.
The Configit VAR Program offers clients and partners more comprehensive, flexible service options, “driving greater efficiency and growth”. The new go-to-market strategy represents a “significant shift towards more strategic partnerships”, Configit said, enabling it to leverage “collective expertise” and “drive impactful industry advancements”.
Enrico Magnone, strategy officer and partner at Coolshop Srl, said: "Partnering with Configit helps us better equip companies with the power of configuration lifecycle management. We look forward to extending our work together to transform sales processes for businesses as customer expectations evolve and digitisation continues."
Max Mirbaz, vice president of global partners, Configit, added: "The VAR Program highlights a new phase in our business, signifying that we are ready to offer access to Configit's industry-leading configure, price, quote (CPQ) and CLM solutions to those who serve the mid-market. We will partner with a limited number of VARs, that will collaborate with us to expand their market reach and deliver unmatched configurator solutions."
