Corero Network Security, the distributed denial of service (DDoS) protection specialist, has announced its “partner-first” go-to-market strategy, and enhanced partner programme.
Effective 1 October, 2023, all new Corero business globally will be sold in collaboration with its channel partners.
“Our partnerships play an integral role in our success, and we are committed to investing in these relationships,” said Tanya Alfonso, chief revenue officer at Corero Network Security. “Partners will enjoy high satisfaction and recurring revenue. Working hand in hand, we can accelerate the momentum we are seeing today.”
The revamped partner programme includes:
-Turnkey marketing campaigns for lead generation
-Simplified two-tiered programme with clear partner deal discounts
-New partner portal with enhanced collaboration on leads and opportunities
-Corero subject matter expert sales support
“Strengthening our ties with our channel partners is not just a strategy, it’s a commitment to mutual growth and customer satisfaction, with our customers ultimately benefiting,” added Erik Britt-Webb, vice president of strategic alliances and channels at Corero.
Last week, Corero’s on-prem DDoS protection solution was integrated with Akamai Technologies’ cloud protection services. The partnership will expand Corero’s routes to market and deliver incremental revenue growth opportunities for partners.
