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Desktop display sales confirm Russia problem

Unit shipments of Desktop Displays across Western Europe were up +14% year-on-year in Q2 2014, however shipments for the rest of the EMEA region were flat, according to data published by CONTEXT, the market research company.

Unit shipments of Desktop Displays across Western Europe were up +14% year-on-year in Q2 2014, however shipments for the rest of the EMEA region were flat, according to data published by CONTEXT, the market research company. Russia was particularly poor, with a 38.5% fall yr/yr.
 
UK led the way for Western Europe with year-on-year growth of +18%.
 
“Growth was mainly driven by the corporate refresh following extended PC life cycles and the end of XP support”, said Lachlan Welsh, Senior Analyst at CONTEXT. “Consumer-targeted monitors have also experienced growth with budget conscious consumers able to acquire larger monitors at price points previously reserved for entry level devices.”
 
In contrast, Central and Eastern Europe had another weak quarter, down -27%, with the ongoing political situation in Russia and the Ukraine making a major impact. Although some parts of CEE had better performances with Poland and the Czech Republic both producing double-digit growths.
 
Meanwhile, Middle East & Africa region recorded a -6% year-on-year decline with weak shipments recorded in Turkey (-21%) and South Africa (-31%).