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Digital River becomes Accelerate Partner in Adobe’s Exchange Partner Programme

Digital River has strengthened its partnership with Adobe and its commitment to the Adobe ecosystem by becoming an Accelerate Partner in the Adobe Exchange Partner Programme.

With this partnership, Digital River will gain more in-depth knowledge of Adobe’s technology through closer collaboration with Adobe’s integration teams. 

“Digital River is committed to making sure the solutions we provide our clients are optimised within the Adobe ecosystem to deliver the very best customer experience”, said Adam Coyle, CEO of Digital River. “We are excited to expand this relationship even further by joining the Adobe Exchange Partner Program as an Accelerate Partner, ensuring our product development is always aligned with Adobe’s latest innovations.”

The enhanced relationship also grants Digital River early access to roadmaps and software enhancements to ensure its products are fully compatible with Adobe’s latest innovations and API-based technology.

As Digital River grows its commitment to the Adobe ecosystem, so does its client roster, including recent additions like FELCO SA, COTODAMA and LG Electronics Taiwan online brand shop. By using the Digital River extension for Adobe Commerce, these brands benefit from an all-in-one solution for payments, taxes, compliance and fraud mitigation, the two firms said. 

“In today’s fast-moving digital economy, it’s become more important for brands to meet their customers wherever they are and provide a seamless digital experience at every touchpoint,” said Jason Knell, senior director of content and commerce partnerships at Adobe. “We look forward to strengthening our relationship with Digital River to help organisations deliver exceptional commerce experiences for their customers.” 

The new partnership follows after Digital River teamed up with Avalara in August to deliver a tax management solution that aims to eliminate the complexities of international taxes.