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Enreach buys AI conversation specialist

Enreach, a growing European unified communications specialist is buying Dutch company Botsquad for its conversational artificial intelligence systems. This acquisition brings chatbot options to Enreach partners and customers across Europe. Botsquad's technology will be integrated into the Enreach portfolio, with enhancements to the Cloud PBX portfolio and the group's contact centre solution. Beyond text chat, Enreach, which is backed by investment firm Waterland, plans to invest in developing Botsquad's technology to integrate conversational AI into its voice services.

Formed in 2017, the Botsquad team brings 20 years of experience in conversational AI for chat, voice and apps. Botsquad's cutting-edge technology provides a solid foundation for conversational applications, from intelligent IVR to chat-based customer service. Prior to the acquisition, Botsquad and Enreach had previously worked together to deliver conversational AI for a common customer.
With conversational AI being a rapidly growing market, the founders of Botsquad have established a reputation for providing omnichannel chatbot solutions to a wide variety of customers. Through Enreach, this conversational AI experience is now available to the SMB market as a turnkey solution. The Botsquad platform enables partners and customers to quickly set up sophisticated systems with pre-configured components, via a user-friendly online model based on the open source configuration language Bubblescript developed by the company, it says.
Stijn Nijhuis, CEO of Eneach, explains: "In the conversational AI market, Botsquad has built a solid reputation for performance and user-friendliness, and fits perfectly into our buy & build strategy for become the leader of the unified communications market in Europe. Although very sophisticated, Botsquad's technology is simple and economical to implement, and offers a better user experience than that of its competitors, while being the basis of more potential vast area of ​​voice AI ".
Anne Bakker (pictured), co-founder of Botsquad, adds: "This acquisition will allow us to work with Enreach to unlock considerable market potential throughout Europe, which benefits both existing and new customers of the group. our advanced conversational AI platform and Enreach's marketing power is a winning combination. "