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Ex-EMC and Cisco vet to lead EMEA sales at Snowflake

James Petter has been appointed as the new VP of EMEA Sales at Snowflake, with a mandate to enhance business performance and increase revenue growth.

Petter (pictured) will also leverage his vast experience at EMC, Cisco, and the British Army, to also acquire new customers, and enhance innovation across Snowflake’s Data Cloud ecosystem.

Snowflake’s CRO Chris Degnan said: “Bringing in James’ wealth of experience in leading globally recognised companies to strong success will help us achieve this goal with effective go-to-market strategies.”