Distributor Exertis has announced changes to its senior leadership team. These include Vishal Chhatralia, chief digital and marketing officer, moving into a global role to drive digital transformation across Exertis International.
Chhatralia joined Exertis in 2019, focusing his efforts on developing digital capabilities within Exertis UK. This includes online, cloud, direct2consumer, data analytics and robotic process automation.
In his new role, Chhatralia will take these capabilities and accelerate the digital journey of the Exertis Group internationally, while also taking on responsibility for Exertis’ own brand portfolio and global vendor account management. Chhatralia will report into Tim Griffin, managing director of DCC Technology.
Tim Griffin, managing director of Exertis brand owner DCC Technology, said: “This move will enhance and accelerate our digital transformation across the Exertis Group. Vish has successfully built blueprints for many initiatives in the UK, and now we begin the process of scaling these out.”
Exertis UK has also announced structural changes. Phill Turner, global head of voice of the customer, is moving into the position of chief experience officer, reporting to Paul Bryan, managing director of Exertis UK. The newly created role is responsible for delivering a seamless customer experience across all stages and touchpoints in the customer journey, “helping the business continually achieve greater customer satisfaction and increased efficiencies”, said Exertis.
Turner will assume responsibility for customer services and sales operations, but will also be the “driving force” in prioritising and encouraging “problem-solving, strategic thinking and customer orientation” amongst the wider organisation, including IT, operations, HR, finance, sales, commercial, marketing, digital and purchasing.
Robert Fitzsimons, UK marketing director, and Kati Eagle, purchasing director, will also now report directly into Paul Bryan.
