UK-based event and digital services firm makes strategic move into the MSP market with latest acquisition
Fresh Productions has acquired BizEngine, a UK-based digital marketing agency specialising in the managed services sector, in a move designed to deepen its footprint in the MSP community and accelerate its service expansion across Europe.
The deal will see seven team members from BizEngine join Fresh Productions. While the financial terms of the transaction remain undisclosed, Fresh confirmed that BizEngine’s leadership will step down from day-to-day operations but remain in an advisory capacity to support a smooth transition. The BizEngine brand will also be retained, reflecting its strong reputation and focus in the sector.
“In recent years, we have been managing events for a growing number of MSPs,” said Ben Harding, Managing Director at Fresh Productions (pictured). “This acquisition is a natural fit for our long-term vision to expand into the fast-growing MSP space. BizEngine’s deep expertise in MSP marketing and lead generation aligns perfectly with our strategic focus on enabling digital transformation for SMEs.”
Founded in 2017, BizEngine has built its reputation around targeted marketing, lead generation, and web development services specifically tailored to managed service providers. The acquisition will allow Fresh Productions to incorporate BizEngine’s proprietary tools and capabilities into its wider service portfolio, enhancing the digital transformation and growth services it delivers to small and medium-sized enterprises across the region.
