ARTICONA is Bechtle’s new own brand for IT products. The portfolio consists of 1400 products related to IT accessories and connection technology. Purchases can be made through its integrators and Bechtle direct as well as via the Bechtle and ARP online platforms.
Using its office in Taiwan for direct contact with the manufacturers should enable a quick implementation of market trends and the latest technical developments, it says. Products are stored at the Bechtle Group’s two logistics centres in Neckarsulm and Rotkreuz, Switzerland, ensuring availability, with product managers responsible for expanding the product range. “This eliminates the need for dealers, and the savings we make are passed on to our customers, who can purchase high-quality products at affordable prices”, explains Andrea Matt, Head of Own Brand, Bechtle E-Commerce Holding AG.
Under the ARTICONA brand, Bechtle and its subsidiary ARP will now sell a wide range of products, mainly sourced in Asia for the IT workplace: from input devices such as keyboards, touch pads and mice and accessories for mobile working such as protective cases, privacy filters, power banks and adapters, to cables, storage media inks and toners. “ARTICONA products offer exceptional value for money meaning our customers can watch their budget without compromising on quality”, says Marc von Aschwege, Head of Business Development, Bechtle E-Commerce Holding AG.
It aims at a high quality reputation with products is assured in a three-level quality checking process with a sample test, incoming goods inspection at the Bechtle and ARP logistics centres. In addition, external specialists on-site in Asia regularly check the manufacturer’s quality standards.
The current portfolio of over 1,400 ARTICONA products will be continuously expanded over the coming months, it says.
