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Gluware cements channel first strategy

Gluware is stepping up its partner effort with the unveiling of its Accelerate Partner Program, which enables partners to capitalise on the growing global demand for network automation, through Gluware's low-code/no-code offerings.

“Gluware is advancing its channel-first strategy to unlock new value sources for partners, by providing a robust toolkit and updated resources to drive new and expanded revenue opportunities,” said the firm.

Accelerate “significantly expands” the company's channel reseller offerings, through easy deal registration, more sales incentives, co-selling opportunities, training, go-to-market support and joint marketing. The company is also introducing the Gluware Accelerate Partner Portal, which provides a hub of sales tools, product information, performance metrics and other features.

"Fortune 2000 companies are looking for ways to automate their network, meet audit and compliance goals, and save money," said Matt Westover, chief revenue officer at Gluware.

"We deliver what enterprises are looking for while creating large annual recurring revenue opportunities for our partners. We're seeing partners grow their ARR by as much as seven figures per customer account."