Google Cloud has given notice to customers that it is ending its IoT Core service in August 2023, therefore giving users 12 months to find an alternative supplier.
IoT Core was launched in 2017, and is a managed service for device connections and management.
Despite the concerted growth of “things” being connected globally, Google says it thinks customers’ needs can be better met by partners who specialise in IoT software and services.
It added that it will help customers find alternative solutions. Both Amazon Web Services and Microsoft offer rival IoT connectivity and management services, but they are fierce rivals to Google in the general cloud services space, so it will be interesting to see what migration suggestions Google comes up with.
IoT Core forms only a small part of the Google Cloud business, which includes the Google Cloud Platform and Google Workspace productivity applications.
While in the last quarter the Google Cloud unit showed 36% annual sales growth, it is still loss-making, as Google continues to plough many millions of dollars into extending network connectivity and building data centres to host its services.
