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IGEL appoints channel sales champion for Northern Europe

IGEL appoints channel sales champion for Northern Europe

Cloud workspace software vendor IGEL has appointed Matt Hoppe as its vice president of sales for Northern Europe, responsible for managing the UK, Ireland, Benelux and all Nordic countries.

His remit includes growing channel partner programmes, driving direct engagement with key enterprise customers, and increasing the performance of IGEL’s sales and marketing teams, so that “triple-digit growth in the region can be achieved in the near-term”, said IGEL.

Hoppe (pictured) has joined IGEL from Xtravirt, a cloud consulting and managed services firm, where he was sales director. He was instrumental in establishing and developing around 40 channel partner relationships in the UK, and creating go-to-market sales collaterals for these partners to use in their new business activities.

During his seven-year tenure at Xtravirt, it moved from being a niche consulting firm to one of VMware’s top global professional services and implementation partners, said IGEL.

Prior to this job, Hoppe was managing director and founder of AMS, a Citrix managed services partner focused on supporting a wide variety of enterprise customers throughout the UK with their strategic desktop and digital transformation projects. He sold the business after 12 years.

“IGEL has huge growth potential, as evidenced by the fact the IGEL Ready channel programme now has 125 global hardware, software and peripheral vendors signed up – all firms who want to develop verified and integrated systems with IGEL’s technology,” Hoppe said. “I’m passionate about delivering secure and easy-to-manage solutions for end-users, so they have the very best computing experience possible.”

Jed Ayres, IGEL chief executive officer, added: “IGEL is at the vanguard of the digital workspace revolution as organisations deploy solutions from the likes of Amazon Web Services, Citrix, Microsoft and VMware. This allows staff to work from the office, at home or remotely whenever they need. Matt brings a wealth of channel and business development sales expertise crucial to our future performance in Northern Europe.”