Desktop virtualisation vendor IGEL has appointed Andrew Gee as VP of sales for Northern Europe, responsible for managing the UK, Ireland, Benelux and all Nordic countries.
Gee said his focus would be on driving engagement with enterprise customers, the development and management of IGEL’s distributors and channel partners and creating consistent marketing programmes.
He also aims to enhance relationships with key virtualisation and desktop-as-a-service [DaaS] technology partners such as Amazon Web Services, Citrix, Google, Microsoft and VMware.
Gee has joined IGEL from Teradici, the PC over IP protocol technology vendor, where he was director for EMEA. Prior to this, he was European business development director at Samsung, a consultancy role where he worked on defining the company's cloud strategy.
Gee has also held senior management positions at Wyse Technology, where he was VP for the UK up to when the company was acquired by Dell.
Simon Richards, IGEL chief sales officer, said: “There is much excitement at IGEL as we bring to market innovative software defined endpoint solutions. Gone are the days of just speeds and feeds with hardware.
“Budget constrained customers want the ability to sweat IT assets longer irrespective of the manufacturer and then securely manage their desktop estates day to day. Andy joining us now is crucial - with his depth and breadth of sales and management experience - as we communicate this and grow our market presence.”
Gee said: “The opportunity for IGEL is timely as interest in cloud-based desktop computing and DaaS is gaining traction. With 10 countries and a geographically dispersed sales team it will be a challenge, but I’m very much looking forward to putting my stamp on the business and bringing some scale to it.”