KPMG's UK arm has announced a strategic alliance with Alteryx, the analytics automation company based in California.
The deal will see KPMG invest in technology to automate the firm’s solutions, while also helping clients speed up their data-driven business transformations.
Together, KPMG and Alteryx will collaborate to develop strategies aimed at broad digital transformation initiatives, helping companies inject “automated analytics into everyday business processes making smarter and faster decisions”.
For Emily Watkins, partner and head of deal analytics at KPMG, the deal comes as part of a “cultural shift” for the firm, as it adapts to “the digital age”.
“Working with Alteryx will put the power of data science and automated analytics in the hands of our people and our clients – empowering the next generation of data workers to capitalise on what their data is telling them,” Watkins said.
Barb Huelskamp, SVP, global partners and alliances, Alteryx, added: “Data-led decisions play an essential role in transformation but can only happen at scale when more people at every skill level have access to faster analytics to deliver insights.
“We are excited to partner with KPMG and combine their deep industry knowledge with the power of our trusted automated analytics capabilities to accelerate transformation for their customers.”