Lenovo has cut the ribbon on its new education channel programme, which the firm says will help drive an additional £20m worth of business.
The new ConnectEd Programme, Lenovo’s largest investment in the sector to date, is designed to support the company’s existing channel community in attracting new partners with rewards and initiatives.
These rewards are aimed at the end-users and will only be available if purchased through Lenovo’s ConnectEd community.
“The pandemic led to the acceleration of technology used in and around the classroom, and we’re continuing to see significant growth in this area,” said Jane Ashworth, SMB and channel director at Lenovo UK and Ireland. “We have created a top-class programme that gives resellers the tools to be able to deliver exceptional service to the end-user, while also giving back to the community.”
The company touts several benefits of joining the new programme, including a tech trade-in initiative, CPD offerings and marketing funds to build opportunities for new partners who will also receive comprehensive training and certification across all education products to help staff and students fully capitalise on their Lenovo technology solutions.
Additionally, partners will also be able to access funds to support their own digital equity projects.
Working with the ConnectEd community, Lenovo also plans to launch EveryOne Infocused, a community support programme that aims to tackle digital inequity, and support multiple charities in the UK and Ireland by working in partnership with United Way.
