Team content solutions provider LucidLink has appointed Rupert Watson as its director of EMEA alliances and channels.
San Francisco-headquartered LucidLink offers a cloud-native file service designed specifically for extensive data access over distance.
Watson will be responsible for overseeing the growth and expansion of European operations, as well as the “accelerated adoption” of LucidLink within the media and entertainment industry, through service providers and technology partners, said the vendor.
The LucidLink Partner Program is aimed at MSPs and CSPs, with LucidLink Filespaces allowing partners to grow revenue through value-added services.
“Rupert understands the challenges and changes confronting global content production,” said Peter Thompson, co-founder and CEO of LucidLink. “He demonstrated this through his work with us as a reseller, solving customer problems related to real-time media creation and collaboration over the past two years. His expertise, credibility and relationships are a huge asset as we continue to expand our presence across EMEA, as companies transition back to working both inside the office and remotely.”
Based in the UK, Watson brings over 30 years of industry experience to LucidLink. He joined Avid in 1993 to be part of the transformational change from analogue to digital content creation. In 1997, he co-founded root6, a company in the media and entertainment resale market. The company would later be acquired by Jigsaw24 in 2017.
“Where and how content is being acquired, created, stored and finished by local and remote teams has been revolutionised by cloud services,” said Watson. “Traditional on-premise storage and file distribution doesn't offer the speed and flexibility required by modern content creators. LucidLink is leading the new production paradigm by taking complexity out of using the public cloud and streamlining workflow for modern content creatives.”
