MAXHUB has appointed Víctor Moreno Estar to the newly created position of sales manager for Spain and Portugal, as it seeks to grow its channel in the Iberian region.
MAXHUB is a brand of CVTE and provides interactive flat panel displays, unified communications software and technical support and service to the channel.
Estar (pictured) joins a growing team in the region and will cover all routes to market for MAXHUB’s portfolio, specifically the IT and Pro AV channel. He will also manage the brand's channel development in new markets within the retail, telco and e-commerce verticals.
Estar will also help develop new unified communications and collaboration (UCC) products for MAXHUB and work closely with the company's R&D team in China.
“We welcome Victor to further strengthen our team within the Iberia region,” said Darren Lin, general manager for MAXHUB. “He brings a wide range of experience in channel development and will help us become a leading brand for UCC across Spain and Portugal.”
This May, MAXHUB announced a new AV distribution partnership for the UK market with Ascentae, designed to support system integrators and resellers in the country.