N-able (formerly SolarWinds MSP) is helping managed service providers (MSPs) to drive business growth with the introduction of MarketBuilder. The sales and marketing platform provides MSPs access to advice on speaking with customers and prospects, sample social media posts, customisable email campaigns, sales sheets, and sales presentations.
“After talking with our MSP partners, many shared that they spend most of their time on running their business, leaving limited time to focus on growth. We immediately knew we could help them with their marketing activity, which is such a critical part of their business,” said Kevin Bury, chief customer officer, N-able.
“MarketBuilder provides MSPs with the tools and resources they need to effectively market their business, helping them generate and close leads while providing a way to stay in touch with prospects and customers,” he added.
According to N-able, over the last six months MarketBuilder users have sent 40,000 emails and generated over a 1,000 social media posts each month to generate leads and close deals.
“Using the MarketBuilder platform with its professional content and campaigns, we have seen double digit growth in our security and backup service offerings,” commented David Woodruff, president at Connectivity Systems, an N-able MSP partner.
MarketBuilder was unveiled this week as part of N-able’s Empower event.
Also at the event, the vendor added three advocates to is Head Nerds team, increasing the ‘real world’ advice to available to MSP partners. The nerds deliver training boot camps, educational resources and consultative office hours to help MSPs to maximise their business growth opportunities.
The team additions are Stefanie Hammond, head sales and marketing nerd, Lewis Pope, head security nerd and Jason Murphy, head n-central nerd.
“Our Head Nerds are dedicated to our partners’ success, which is why we continue to expand the team to provide MSPs with a wider spectrum of knowledge and perspective to learn from to help their business be successful,” explained Mike Cullen, group vice president, partner enablement, N-able.
“Our advocates are now ready and available, delivering online training and one-on-one consultations to advise our MSPs on how to grow their business. We’re really pleased to welcome [them] to the Head Nerds team.”