Ping Identity has launched a redesigned partner programme and advisory board as part of its ongoing pivot to a partner-first strategy, aiming to deepen collaboration and fuel joint growth across its expanding global channel ecosystem.
The new Nexus Partner Programme introduces three distinct pathways—Sales Endorsed, Delivery Approved, and Technology Innovation—designed to better support the diverse roles partners play in the identity security space. The initiative is complemented by fresh investments in enablement tools, including a reimagined partner portal, a delivery readiness framework, and a modular training system dubbed the Knowledge Framework.
The move underscores Ping’s growing channel reliance, with around 80% of EMEA business now influenced by partners, according to the firm.
“Ping Identity's shift to a partner-first strategy and our new Partner Program has enhanced our go-to-market approach by expanding reach, deepening partner collaboration, and accelerating customer acquisition,” said Tom Thurston, Sr. Director of Channel and Alliances, EMEA. “The improved framework empowers partners with better tools, training, and incentives.”
Ping currently works with over 100 partners in the EMEA region, ranging from system integrators to cloud marketplaces. Its hybrid go-to-market model increasingly revolves around enabling partners to drive customer success from discovery through deployment.
The company is also introducing a Partner Advisory Board, bringing together key partners and Ping executives to align on strategic initiatives, product development, and joint marketing.
