UK-based ad tech start-up Playrcart is partnering with distributor Exertis to bring the power of transaction advertising to over 700 global technology brands and more than 13,000 resellers, e-commerce operators and retailers.
The partnership will give Exertis’ brands access to Playrcart’s ad tech solutions, which it says allow clients to achieve a seamless checkout process and increase conversion rates through in-ad transactions.
With Exertis as a partner, Playrcart can now offer direct integration for technology vendors seeking to expand their customer base through advertising, and leverage Exertis’ presence in this market.
“We’re excited to announce our partnership with Exertis to bring a new era of advertising to the burgeoning technology sector,” said Glen Dormieux, founder of Playrcart. “With Exertis’ fulfilment capabilities and our transactional advertising technology, brands can efficiently maximise revenue and significantly improve the online customer checkout journey.”
The alliance is in line with Exertis’ ongoing strategy to embrace the latest innovations to enhance the online user experience.
The ad tech firm recently raised $2.75m (£2.16m) in under six months after securing $1.5m (£1.18m) in funding from US investors, and has solidified partnerships with brands in the consumer-packaged goods (CPG), retail, automotive and beauty industries such as Ab InBev, Vodafone and Walgreens Boots Alliance (Liz Earle).
