Sabio Group has snapped up its fourth customer experience services firm of 2020, following earlier acquisitions in France, Spain and the UK. Sabio has acquired UK-headquartered solutions specialist Anana, adding scale and “significantly strengthening” the organisation’s multi-vendor capabilities across EMEA, said Sabio.
Founded in 2001, and with over 100 employees operating out of the UK and South Africa, Anana is a Genesys Partner with Genesys Engage, Genesys Cloud and AppFoundry Partner accreditation. It provides a comprehensive range of CX solutions and services to leading brands including Dŵr Cymru Welsh Water, Marks and Spencer and Vodacom.
Sabio Group CEO Jonathan Gale (pictured) says: “This is an important acquisition for Sabio Group as it further strengthens our expertise and relationship with Genesys. Acquiring Anana builds on our earlier addition of two Genesys partners - Coverage Group in France in July 2020 and Team vision in Spain in January 2020 – to position Sabio as a key Genesys partner across Europe.
“We welcome the fantastic Anana team to Sabio, along with an impressive group of customers across the key retail, telco and utility sectors.”
“Over the last 20 years Anana has worked closely with leading brands across the UK, Europe and Africa, unlocking the power of the Genesys platform and delivering the best customer experiences,” said Chris Woodward, Anana CEO.
“As part of Sabio Group, we’ll now be able to take this to the next level, taking advantage of the latest cloud and AI innovations to help our customers deliver high-value, personalised experiences at scale across both human and digital touch-points.”
In March this year, Sabio bought DVELP, a cloud software product and consultancy company headquartered in London. Through its own processes and the adoption of AI and API technologies from Google and Twilio, DVELP works with some of the world’s largest brands, including Marks & Spencer, to deliver industry solutions in customer service automation.
