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SimplyBlock moves to general release and channel expansion

SimplyBlock moves to general release and channel expansion

New storage management vendor is mapping out a channel strategy after coming out of stealth.

The DACH-based company has raised €500,000 in funding so far, and is working towards further seed rounds to drive its scale-up to the market.

At this week’s IT Press Tour of Berlin, the firm, which currently employs ten, outlined how it would expand from the DACH region and into the wider European area and elsewhere - once its storage orchestration solution reaches general availability in the third quarter of this year.

The technology currently focuses on improving data storage performance at the block level, but is expected to move up the stack and expand into file services, and address growing issues such as ransomware protection.

Rob Pankow (pictured), co-founder and CEO, told the Tour: “We are moving to full release after beta testing, and are looking at a channel go-to-market, first through cloud service providers, and then edge SaaS providers and managed service providers and cloud marketplaces down the line.”

The company maintains the software gives users the performance of a SAN system, while providing the cost-effectiveness and flexibility of a software-defined solution.

The product will be priced “pay-per-use” on an “effective storage capacity per month”, ie, per terabyte.

This is a crowded market, but if really does have some secret sauce to speed and simplify data management and data storage, it will no doubt be able to carve a niche if it can scale up its market reach.