In response to a complex market environment, Trustmarque has determined it is the ideal time to revamp its brand identity.
Among the alterations is a renewed logo that highlights the 'T' and 'M', reinforcing a brand that has had a presence in the channel for over thirty years.
In a bid to continue portraying itself as a technology ally to both current clients and potential ones, Trustmarque has also invested in a website overhaul.
Donavan Hutchinson, Trustmarque’s CRO, said: “The initial feedback on the rebrand has been phenomenal. You can really see a wave of momentum across the organisation as people look forward to sharing the evolution of our business through this relaunch.
“Externally, our technology partners have also been incredibly supportive and positive about the changes, which is testament to the way our marketing team has sought to align the new brand to our customers, our partners and the shifting landscape around us.”
