Repeatable and publicised private cloud projects will win more business The private cloud, though smaller than public cloud, is seen as better from a security point of view, and many enterprises are choosing it as a stepping stone or pilot. It will be those companies that can demonstrate success through marketing and case studies who will win, says one expert.
According to Technology Business Research, (TBR) and its 3Q15 Hosted Private Cloud Benchmark, even the largest enterprises with stringent governance policies are likely to adopt private cloud solutions as the first step to transitioning from traditional to truly hybrid IT environments, driving the total market opportunity to an estimated $44bn by 2020.
“The best way to win in this market in 2016 will be to promote relatable success stories and case studies that showcase the added efficiencies and cost savings associated with hosted cloud environments as well as the security benefits of deploying workloads in hosted private cloud environments,” said TBR Cloud Analyst Cassandra Mooshian.
Although small compared to the expansive public cloud market, the hosted private cloud market is growing. As the market lacks one clear leader, time and space remain for small vendors to catch up to front-runner IBM. The private cloud market is unique, with independent software vendors, systems integrators, born-on-the-cloud vendors and hosting companies all investing to gain market share, it says.
The benchmark and TBR’s 2H15 Private Cloud Customer Research, which highlights hosted private cloud and self-built private cloud adoption, found 71% of private cloud users view private cloud as superior to public cloud based on security. A shift in customers’ investments over the past six months from development (PaaS) to production (IaaS and SaaS), noticeably impacted the market; although, IaaS remains the largest segment in the private cloud market as enterprise value dedicated cloud instances.
- If you have not yet entered, there is still just time to get your case studies and entries into the European IT & Software Excellence Awards, but the deadline is fast approaching. Free to enter, they give a real boost to publicity and an opportunity to engage with the wider European market. With a huge gala dinner and presentations, they give a massive opportunity for publicity across dozens of categories and show what ISVs, solution providers, VARs, distributors, suppliers and IT support businesses can do. Do not miss this opportunity; deadline is February 12. Register and enter here
