Global ICT distributor Westcon-Comstor has appointed Patrick Aronson as chief marketing officer.
He joins the organisation from Motorola, having spent a decade leading its mobile business in South-East Asia. Before this, he spent five years as managing director at Brightstar where he developed its engagement strategy and mobility business.
He takes on this new role, in addition to his current role as executive vice president in Asia Pacific, which sees him responsible for business performance across South-East Asia, China, Japan, Korea, Australia and New Zealand.
“I’m thrilled to take on this new responsibility as CMO as we continue to build and grow the business,” said Aronson (pictured). “I know first-hand from our partners that they’re looking to us to provide the right tools, process and structure at scale so they can adapt their business models to deliver recurring value to each one of their customers.
As CMO, Aronson will be responsible for driving growth and building a modern marketing organisation to ensure Westcon-Comstor’s continued leadership in the world of subscription and as-a-service business models.
His role will also involve overseeing the firm's global marketing strategy and driving the evolution of its marketing team, focusing mainly on three main areas, including analytics, marketing automation and Partner Success.
“Westcon-Comstor is already a trusted brand by the world’s leading technology vendors,” Aronson continued. “As these vendors pivot to subscription and annuity models, they too are keen to leverage our focus on partner success.”
He joins fellow C-suite members David Grant, CEO, in London, Rakesh Parbhoo, CTO, in Johannesburg and Callum McGregor, CFO, in New York.
“As an inspirational leader who has been part of this business for the past seven years, Patrick is the ideal person to join the C-suite and to drive partner success,” added Grant. “He’ll bring that experience, leverage the work and make it global.”
