Westcon-Comstor has elevated former UK&I MD Antony Byford to the role of VP to spearhead its newly formed cloud & collaboration business division.
The new unit supports partners both from a commercial and a marketing perspective, creating cross-vendor upsell opportunities to stimulate growth in the cloud and collaboration space.
The division is made up of sales personnel, business development managers, marketing, and pre/post-sales support, initially focusing on the UK&I, Netherlands, Belgium, Sweden, Germany, France, Spain, Portugal, and Italy.
Byford (pictured) said: “The vendor landscape is complex, but we can help our partners succeed through integrations and synergies, helping them navigate ecosystems. Partners need support operating within this new model, they’re hungry for the skills needed to take these new offers to market.
“They now need to manage their businesses differently thanks to the introduction of cloud billing systems and automation. Vendors need the channel community to help support their accelerated drive to these models and Westcon-Comstor is here to facilitate this.”
