Xinnor, an Israeli software development vendor specialising in advanced data storage solutions, is actively seeking new partners in Europe amid its recent partnership with US-based system integrator CineSys.
CRO Davide Villa (pictured) highlighted the company growth in Europe at Technology Live in Paris, a vendor showcase event hosted by A3 Communications.
"Our business in Europe has seen significant growth,” he told IT Europa. “Today, our operations are very project-driven, and Europe is a critical market due to our geographical and time zone alignment.
"We currently have six European partners and expect to have around 12 to 13 by the end of the year. Our focus is on finding the right partners rather than increasing numbers indiscriminately."
To avoid conflicts among partners, Xinnor aims to have one presence in every key European country.
"We are not looking to be over-distributed," Villa added. "Ensuring each partner has exclusive access to our technology in their region prevents competition and fosters stronger relationships.
“We want to make sure that we invest our time with partners that will help bring results.”
The company, which has over 20+ reseller partners worldwide, is also planning to sign up a new system integrator partner based in France.
